Analisis SWOT Dalam Menentukan Strategi Kompetitif Pada BPR Rama Ganda

Global competition requires a company to continue pay attention market conditions and compete more competitively. Competitive strategy is one way find competitiveness in each force. The purpose of this study was competitive at the Rural Bank (BPR) Rama Ganda order out strengths, weaknesses, opportunities threats faced by maintaining its survival. Type research method used descriptive qualitative. This conducted using SWOT conducting IFAS analysis analyze internal factors, EFAS for external factors. results showed that right applied BPR SO strategy. with emphasis on expansion promotion strategies. uses promotional through various activities. These activities are form raffles socialization. lottery intended customers who use savings time deposits products. In addition lucky draw, also outreach MSME markets communities Bogor related institutions increase number customers. has socialization program. program an introduction products Ganda.